In fact, building any brand takes time. That is why as marketers we are quite specific about using the word build instead of others. Have you ever heard that House Martins song, 'Build'? Have you at least ever played with LEGO? It seems the desire for rushing things up comes natural to us, but we should not pay full attention to the final result we expect (mainly, because we never know what we can actually expect), but instead focus on every single brick and block in our cons
We find ourselves in the era of consumers. They are the core and everything sits around them. For that reason, it is essential that we know as much as we possibly can about them. In fact, information is the key to satisfying their needs and preparing a successful communication strategy, amongst other things. Here comes Customer Relationship Management into play. CRM is an asset to every business, a way of collecting, managing and sharing internally information about our consu
Say It Ain't So, Joe Murray Head So here's one song that nobody knows from an artist that few people know. It has almost everything: that folky 70's vibe, strong emotion, melodic acoustic riffs, mood swings and goes in crescendo till it breaks ironicly in the final chorus. A perfect expression of the internal conflict brought by the realisation that your heroes and idols ain't such. If you've ever been disappointed by someone you believed in, you've found your song. “They'