What do you feel?
If as consumers we are so irrational, what better way to connect with us but through universal emotions? Emotions that captivate us and open our eyes and hearts. As marketers, however, the issue lies in determining what emotions we want to bring to our target's minds. Naturally, our brand identity will have a say in what feelings we shall be prone to evoke, but we shouldn't forget that sometimes it's better to be surprising. Research shows the following elements tend to be th
