What do you feel?
If as consumers we are so irrational, what better way to connect with us but through universal emotions? Emotions that captivate us and open our eyes and hearts. As marketers, however, the issue lies in determining what emotions we want to bring to our target's minds. Naturally, our brand identity will have a say in what feelings we shall be prone to evoke, but we shouldn't forget that sometimes it's better to be surprising. Research shows the following elements tend to be th
An ad called 'Desire'
In the middle of the summer I was walking down George Street, one of the most renowned shopping areas in Sydney. It wasn't the suffocating heat of the Australian summer what impeded me make the most of the oxygen in the air, but the hordes of shoppers who rushed into the shops following the intense campaign that the most aspirational brands in the market had been using to bombard them. Some claim that advertising plays an essential role in economic development by promoting th
Underrated Songs. Part I
For unknown reasons (or insuficient promotion), some great compositions don't get to be listened as much as they deserve to, and millions of ears miss out on some of the best music. This brief series retrieves some songs the world shouldn't live without and some songs that don't get enough credit. Hymn To Her The Pretenders Powerfully feminist. The only known composition of one of Chrissie Hynde's high school friends, who decided to lend it to the band, is an empowering ode t
