MUTANT SONGS
Sometimes, production and arrangements are everything to channel a song’s potential. And sometimes, compositions that did not get a...
THE TERM OF COPYRIGHT APPLIED TO DURAN DURAN'S CASE. PART III: CONCLUSIONS.
The two previous articles dealt with Duran Duran's recent legal battle for the recovery of their copyright. This article will introduce a...
THE TERM OF COPYRIGHT APPLIED TO DURAN DURAN'S CASE. PART II: THE COURT'S DECISION.
This post will continue to discuss the legal case in which British band Duran Duran has recently been involved, concerning their intent...
THE TERM OF COPYRIGHT APPLIED TO DURAN DURAN'S CASE. PART I: THE CASE.
This brief series of posts will discuss a recent legal case concerning the recovery of copyright after having transferred them through...
Personal Brands Take Time
In fact, building any brand takes time. That is why as marketers we are quite specific about using the word build instead of others. Have...
The three letters you need: CRM
We find ourselves in the era of consumers. They are the core and everything sits around them. For that reason, it is essential that we...
Underrated Songs. Part II
Say It Ain't So, Joe Murray Head So here's one song that nobody knows from an artist that few people know. It has almost everything:...
What do you feel?
If as consumers we are so irrational, what better way to connect with us but through universal emotions? Emotions that captivate us and...
An ad called 'Desire'
In the middle of the summer I was walking down George Street, one of the most renowned shopping areas in Sydney. It wasn't the...
Underrated Songs. Part I
For unknown reasons (or insuficient promotion), some great compositions don't get to be listened as much as they deserve to, and millions...
