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EMPLOYMENT HISTORY

Universal Production Music (Universal Music Publishing Group), London.

International Marketing Coordinator (October 2018 - present).

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  • Create cross-media campaigns to champion our music:

    • Investigate new opportunities liasing with the Data Analyst.

    • Devise and implement campaign concepts to increase brand awareness, generate new sales leads, improve conversion rates and loyalty.

    • Compose SEO-friendly copy, messaging and visual assets (including display, video and other graphics) in the context of a campaign.

    • Measure campaign performance alongside the Digital Team.

    • Conceive and carry out promotional campaigns on brief for the launch of new catalogues and new website tools, both collaboratively and autonomously.

    • Implement own campaign-creation process (used in training for other teams).

  • Contribute to the internal content plan actively:

    • Project content for and update the International website as well as the website of one strategic partner (Banijay).​​

    • Design and produce video, animations and other graphics for our social media.​

  • Administer our email Marketing (Watson Campaign Automation, IBM).

    • Plan, design, build (HTML5, CSS) and distribute email marketing campaigns and newsletters internationally.

    • Manage and keep client databases and forms updated.

    • Report on deliverability and affinity offering strategic recommendations. 

    • Train other teams in the use of the platform through webinars and a self-produced manual.

  • Offer support to 17 territories.

    • Execute all types of ad hoc projects, including:

      • Review of the brand identity and positioning of the main Spanish catalogue. Identifying new opportunities of growth by collecting and interpreting data of usages, licenses and downloads.

      • Design of the Syncs landing page for UK.​

    • ​Meet daily requests and nurture relations with international teams as their main Marketing contact.

    • Produce and distribute internal newsletters.

    • Handle email Marketing for 9 territories.

    • Assist in the use of our website's CMS system.

    • Help in the planning of international events.

  • ​Produce sales presentations for clients.

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International Marketing Team (October 2017 - September 2018).

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  • Managed the International web and the email Marketing tool.

  • Initiated the creation of engaging narrative-driven campaigns across our media contributing to improvement of the user experience and generating 35.000 unique impressions in the UK in the first 3 quarters.

  • Met over 120 ad hoc incoming needs from international markets.

  • Coproduced a Sales Showreel based on a more innovative strategy with cost savings of 60%.

  • Designed graphic content for Facebook and YouTube by means of Adobe Creative Suite (Photoshop, After Effects, Premiere).

  • Curated thematic playlists.

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The Great Escape Festival, Brighton.

Volunteer (May 2016).

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  • Assisted the VEVO team in the coordination of gigs as part of the VEVO DSCVR series, receiving and accommodating artists and VIP guests.

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Medio Ambiente Tercer Milenio Consultores, Santander.

Consultant (October 2016 - January 2017).

  • Offered consulting services in the area of personal branding to the CEO of a small environmental consulting firm.

  • Carried out a rebrand, redesigned the brand's visual identity as well as the corporate website.

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Future Music Forum, Barcelona.

Volunteer (September 2016).​

  • Acted as an ambassador of the organisation responsible for the Forum and offered assistance in event management tasks, including managing social media during the event.

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Velvethut Ltd., Madrid.

Marketing Assistant (September 2015 - February 2016).

  • Procured, negotiated and nurtured contractual relationships with strategic partners at an e-commerce start-up.

  • Was responsible for community management and implemented communication campaigns on social media and search engines.

  • Prototyped solutions to improve UX and contributed significantly to earning customer loyalty.

  • Provided support to Sales, prepared company presentations and Sales reports.

  • Carried out a variety of ad hoc requests, including assistance in business law and competitor research.

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EDUCATION

Pontifical University of Comillas (ICADE), Madrid.

  • 4-year degree in Business Management and Administration (September 2012 - May 2016).

  • Extracurricular:
    • Finalist in the first phase of L’Oréal Brandstorm (2016).
    • Advisor for incoming international students.

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University of Western Australia, Perth.

  • 3rd year of the Business Management and Administration degree (July 2014 - June 2015).

  • Designated representative for the University at the International Exchange Fair in Perth (2015).

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COMPUTER SKILLS

  • Photoshop: advanced.

  • After Effects: intermediate.

  • Premiere Pro: basic.

  • Watson Campaign Automation: advanced.

  • HTML5 y CSS: advanced for email Marketing.

  • Sitecore, CMS: intermediate.

  • Sharepoint: advanced.

  • Microsoft Office Suite: advanced.

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LANGUAGE

  • English and Spanish: bilingual.

  • French: intermediate.​

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