EMPLOYMENT HISTORY

Universal Production Music (Universal Music Publishing Group), London.

International Marketing Coordinator (October 2018 - present).

  • Create cross-media campaigns to champion our music:

    • Investigate new opportunities liasing with the Data Analyst.

    • Devise and implement campaign concepts to increase brand awareness, generate new sales leads, improve conversion rates and loyalty.

    • Compose SEO-friendly copy, messaging and visual assets (including display, video and other graphics) in the context of a campaign.

    • Measure campaign performance alongside the Digital Team.

    • Conceive and carry out promotional campaigns on brief for the launch of new catalogues and new website tools, both collaboratively and autonomously.

    • Implement own campaign-creation process (used in training for other teams).

  • Contribute to the internal content plan actively:

    • Project content for and update the International website as well as the website of one strategic partner (Banijay).​

    • Design and produce video, animations and other graphics for our social media.​

  • Administer our email Marketing (Watson Campaign Automation, IBM).

    • Plan, design, build (HTML5, CSS) and distribute email marketing campaigns and newsletters internationally.

    • Manage and keep client databases and forms updated.

    • Report on deliverability and affinity offering strategic recommendations. 

    • Train other teams in the use of the platform through webinars and a self-produced manual.

  • Offer support to 17 territories.

    • Execute all types of ad hoc projects, including:

      • Review of the brand identity and positioning of the main Spanish catalogue. Identifying new opportunities of growth by collecting and interpreting data of usages, licenses and downloads.

      • Design of the Syncs landing page for UK.

    • Meet daily requests and nurture relations with international teams as their main Marketing contact.

    • Produce and distribute internal newsletters.

    • Handle email Marketing for 9 territories.

    • Assist in the use of our website's CMS system.

    • Help in the planning of international events.

  • Produce sales presentations for clients.

International Marketing Team (October 2017 - September 2018).

  • Managed the International web and the email Marketing tool.

  • Initiated the creation of engaging narrative-driven campaigns across our media contributing to improvement of the user experience and generating 35.000 unique impressions in the UK in the first 3 quarters.

  • Met over 120 ad hoc incoming needs from international markets.
  • Coproduced a Sales Showreel based on a more innovative strategy with cost savings of 60%.

  • Designed graphic content for Facebook and YouTube by means of Adobe Creative Suite (Photoshop, After Effects, Premiere).

  • Curated thematic playlists.

The Great Escape Festival, Brighton.

Volunteer (May 2016).

  • Assisted the VEVO team in the coordination of gigs as part of the VEVO DSCVR series, receiving and accommodating artists and VIP guests.

Medio Ambiente Tercer Milenio Consultores, Santander.

Consultant (October 2016 - January 2017).

  • Offered consulting services in the area of personal branding to the CEO of a small environmental consulting firm.

  • Carried out a rebrand, redesigned the brand's visual identity as well as the corporate website.

Future Music Forum, Barcelona.

Volunteer (September 2016).

  • Acted as an ambassador of the organisation responsible for the Forum and offered assistance in event management tasks, including managing social media during the event.

Velvethut Ltd., Madrid.

Marketing Assistant (September 2015 - February 2016).

  • Procured, negotiated and nurtured contractual relationships with strategic partners at an e-commerce start-up.

  • Was responsible for community management and implemented communication campaigns on social media and search engines.

  • Prototyped solutions to improve UX and contributed significantly to earning customer loyalty.

  • Provided support to Sales, prepared company presentations and Sales reports.

  • Carried out a variety of ad hoc requests, including assistance in business law and competitor research.

EDUCATION

Pontifical University of Comillas (ICADE), Madrid.

  • 4-year degree in Business Management and Administration (September 2012 - May 2016).

  • Extracurricular:
    • Finalist in the first phase of L’Oréal Brandstorm (2016).
    • Advisor for incoming international students.

University of Western Australia, Perth.

  • 3rd year of the Business Management and Administration degree (July 2014 - June 2015).

  • Designated representative for the University at the International Exchange Fair in Perth (2015).

COMPUTER SKILLS

  • Photoshop: advanced.

  • After Effects: intermediate.

  • Premiere Pro: basic.

  • Watson Campaign Automation: advanced.

  • HTML5 y CSS: advanced for email Marketing.

  • Sitecore, CMS: intermediate.

  • Sharepoint: advanced.

  • Microsoft Office Suite: advanced.

LANGUAGE

  • English and Spanish: bilingual.

  • French: intermediate.